Guest Post on the Yext Partners Community

March 26, 2015 By DevHub - 0 Comments

DevHub CEO Ed O'Keefe's recent post about the upcoming Google changes affecting non-mobile optimized websites was picked up as guest post on the Yext Partners Community.

Read more here: Responding to the Google Responsive Design Penalty

DevHub a Finalist in the LSA 2015 "Ad to Action" Awards

March 25, 2015 By DevHub - 0 Comments

DevHub was selected as a finalist in the Presence Management category for the Local Search Association's 2015 "Ad to Action" Awards. Out of 91 entries, DevHub was selected as one of the 20 finalists.

Winners will be announced at the 2015 LSA Conference in Los Angeles, April 20-22

Maybe 5 million+ SMB websites should be de-ranked by Google on April 21st

March 23, 2015 By DevHub - 0 Comments

Google will penalize any website or landing page that is not responsive designed for an optimized mobile experience as of April 21st, 2015.  To quote Search Engine Land:

Google’s Zineb Ait Bahajji [said] at SMX Munich the upcoming mobile-friendly algorithm will impact more sites than Panda or Penguin algorithms. 

If we look at website quality audits done by our friends at BuzzBoard (as well as others) who take into account responsive design for mobile, we find that millions of SMB websites will experience a serious hit in their Google ranking on April 21, 2015 because they are not mobile optimized. The winners will be those websites that are already designed responsively and have a mobile-friendly consumer experience built into the layout. I'm reminded of the excerpt from Scott Jehl's Responsible Responsive Design, which provides a intelligent guide for web designers to future-proof the sites they build:

Sustainability: The ability for the technology driving a site or application, to work for devices that exist today and to continue to be usable and accessible to users, devices, and browsers in the future.

The shift in consumer demand from desktop to mobile discovery is on a clear hockey stick trajectory.  Today's small businesses must have web content optimized for our multi-screen world -- what works on on desktop will not necessarily translate well to a smaller screen. Being aware of this means investing in good technology, design, and other web resources. Google is selfishly (and probably rightfully!) pushing this requirement at a pivotal moment in web development; as the Google mobile search experience will improve dramatically for consumers.  It's actually overdue.

Today, I worry that those SMB Marketing companies that host large volumes of non-responsive designed sites will see a portion of their subscription based product revenue take a hit.  The number of leads they report to the SMB’s (calls, clicks, form-fills, map-draws, coupon downloads, etc) will decline significantly when these sites no longer rank on Google.  Same for those companies that are using websites and landing pages for leadgen and/or PayPerCall models.  This could have a sizable impact on renewals, new sales and the confidence their sales channels have in selling the product.  As well, I worry about all the SMB’s that will loose their primary source for new customers, traffic, leads, and revenue when they no longer rank on Google.

This situation is not anyone’s fault.  It's just a matter of the recent blistering pace of the shift to mobile by consumers. Digital marketing players across our Digital ecosystem were building non-responsive design as late as 3 years ago.  Why?  1. The tech was not there.  2. Mobile penetration was not there to push us. For reference, Media Queries is a CSS3 module allowing content rendering to adapt to conditions such as screen resolution (e.g. smartphone screen vs. computer screen). It only became a W3C recommended standard in June 2012, and is a cornerstone technology of Responsive web design.  Many of the non-responsive websites out there were built years ago, and these sites are hosted by the large SMB marketing companies (think companies like YP.com, YPG, Yodle, DemandForce, ReachLocal, AffinityX, etc) on their web-builder platforms.   Most of those companies in this situation will need to rebuild the sites …..website by website.

Alternatively, those companies can use new, proprietary migration tech to seamlessly lift those non-responsive sites off the third-party platforms in large batches, reproduce them exactly, and then re-publish them with responsive design mobile optimization.  Meaning their clients can be ready for Google’s algorithm change on April 21st without a service interruption. Migration tech like this ensures that the primary traits of Responsive Design, as defined by Jehl, are delivered:

  • Usability: The way a website’s user interface is presented to the user, and how that UI responds to browsing conditions and user interactions.
  • Access: The ability for users of all devices, browsers, and assistive technologies to access and understand a site’s features and content.
  • Sustainability: The ability for the technology driving a site or application to work for devices that exist today and to continue to be usable and accessible to users, devices, and browsers in the future.
  • Performance: The speed at which a site’s features and content are perceived to be delivered to the user and the efficiency with which they operate within the user interface.

As an example, DevHub has migration tech that makes any website responsive and mobile optimized, and can mass process tens of thousands of websites overnight, saving those SMB marketers (large and small!) a significant amount in rebuild expenses, while ensuring SMB's themselves are prepared for the Google Mobile-Friendly algorithm change coming down the pike on April 21st.

About the author:  Ed O’Keefe is an international digital strategist, VC Operating Partner and CEO at DevHub, a tech platform that merges Merchant Conversion Intelligence with WebSite Creation Technology. Check out the company's website at www.devhub.com.

DevHub Featured on the 2015 Marketing Technology Landscape Supergraphic

January 31, 2015 By DevHub - 0 Comments

The 2015 edition of the chiefmartec.com marketing technology landscape supergraphic has been released with 1,876 companies represented across 43 categories.

DevHub is featured in the Backbone Platforms > Web Content/ Experience Management category.

The full Supergraphic with all the categories can be checked out here:
Marketing Technology Landscape Supergraphic (2015)

DevHub and Marchex Partner to deliver SMB Marketers the high-conversion Presence Platform

January 5, 2015 By DevHub - 0 Comments

DevHub, the platform that powers a growing channel of Local SMB Marketers looking to get their Merchants online and mobile, announced that again Marchex has chosen DevHub to power their suite of products including landing pages, websites and mobile sites. 

"As a private label web/mobile site builder, we consider both the current systems in place by the customer and those of their small business end users. The technological agility of our DevHub platform is what ultimately enables us to deliver a solution that fully supports the way each of our customers do business now, and in future," explains DevHub co-founder/ President Mark Michael.

DevHub has a unique DNA that captures Consumer Behavior and Merchant Conversion traits and embeds that right back into the platforms' technology and user interface. This allows resellers to build and manage the highest conversion landing pages available, right out of the box. The platform leverages this gathered intel and gets smarter every day.

"Partnering with DevHub has enabled our product team to spend more time focusing on what we do best – boosting advertising performance," said Brooks McMahon, Senior Vice President of Local at Marchex. "We're excited to be able to offer a more efficient, scalable, and intelligent web/mobile presense solution to our local partners and their Merchants."

More on DevHub:
EVO's flagship platform, DevHub.com, is a private labelled online/mobile presence platform designed to easily integrate into their Resellers marketing offerings. Current domestic and international Marketers use the turn-key solution to rapidly build & manage responsive websites, multi-location franchise pages and mobile sites on high conversion themes that increase the value of their existing service offerings.

DevHub's proprietary Migration Tool, allows Agencies, Directories, Publishers to seamlessly move their existing client's web and mobile sites onto the DevHub platform in one simple process to gain significant production efficiencies, quality, margin, conversion and to access the other marketing tools within DevHub. The platform is integrated with Optimizely for enhanced LeadGen analytics, and with LocalMarketLaunch.com to manage Merchant's presence and online reputation on Facebook, Yelp, Bing, Google Places and Yahoo.

EVO Media is focused on supporting their client's evolving offerings through their Professional Services team and partnering with other companies in the Digital Marketing ecosystem.

DevHub Launches Private Label Re-platforming Play

November 6, 2014 By DevHub - 0 Comments

I loved seeing this yesterday.  Wix.com may spend about $4.5 million on a 30 second SuperBowl Ad to attract more people to their free website builder.  Lots of photographers, masseuses, web marketers, and dog groomers will log-in and build their free site for their business.  Some will most likely spend money on upgrades to really make their site professional.  Many others will abandon their existing site and build a new one.

Why would Wix.com be willing to spend so much? 

Because they know that it will attract mass quantities of new people to build a personal website along with many new small business Merchants looking to get online. And that investment will pay for itself when combined with the lift they will get for their brand. 

But they also know what we at DevHub know.  That the current Merchant websites out there are very very broken and ineffective in acquiring new customers for those Merchants. 

Our partners over at BuzzBoard constantly do audits with their brilliant technology that reveals exactly how broken the Merchant Presence landscape really is.  I was at a conference in London where one presenter shared some stats:

2016 -  200M Merchants in 50 countries.  Global GDP $25T.  45% of Merchants with a “website”. 

Only 32% (30M) with a fully functioning web presence. 

Somehow they extrapolated this out to be more than a $10B global opportunity to Upgrade, Build, and Deploy a fully functional Web/Mobile presence to existing local businesses.

The BuzzBoard audit revealed that most small business sites fail in these areas: 

  • Don't have at least basic eComm functionality
  • No relevant Rank on the search engines
  • Core business data is not corrected and syndicated across the digital ecosystem
  • Are not responsive designed to render elegantly on all devices 
  • Very slow load times
  • Not Optimized to engage customers on social
  • Are not optimized for conversions specific to the business category

There are lot's of SMB marketers out there that are still using the old tech CMS platforms to build Merchant sites by the 1000's every month.  These old platforms fail to have any conversion intelligence or consumer shopping behavior traits embedded in them, and are still churning out a sub-optimal site and presence solution. 

......and those same SMB Marketers and large SMB aggregators are stuck!  It's really hard to re-platform.  So, those marketers continue to throw money at their existing vendor platforms for customizations and tweaks and/or lots more money to SEO the sites and syndicate business data.

New proprietary technology from DevHub now gives those companies the ability to automatically migrate their existing merchant sites off those old platforms and onto DevHub's next-gen platform that's pre-loaded with Big data around merchant conversions and consumer behavior, embedded directly into the tech.  Once moved over, these sites are placed into vertical specific guides that boost conversions and leads to the Merchant. All new sites are built using proven high conversion guides specific to the Merchants' vertical.  It fixes the aforementioned gaps to deliver a fully functional Presence.  And with a push of a button, the Merchant's business information/ location/ URL/ phone number etc is pushed out to the digital ecosystem to be corrected and loaded where it's missing.

So .....there's definitely a massive problem to solve.  Wix.com's $4.5M investment will appeal to many of those Merchants that know their digital presence is virtually nonexistent .  The freeware probably won't get the Merchants what they need.

But Directories, Publishers, Newspaper, Agencies and Franchises that sell Digital Presence solutions, and have 10's of 1000's of Merchant sites on old web builder platforms can now grab their piece of the $10B+ re-platforming opportunity via DevHub.

Learn more about the private labeled re-platforming solution by emailing us at whitelabel@devhub.com.

Ed O'Keefe is a leader in the Local Marketing space and CEO of DevHub, an EVO Media Group company.  For comments: eokeefe@devhub.com

DevHub Establishes Hiring Partnership with Code Fellows for Top Programming Talent

October 30, 2014 By DevHub - 0 Comments

EVO Media Group, creators of the DevHub.com platform that powers a growing market of small businesses looking to get online and mobile, announced it has partnered with Code Fellows, a premier digital trade school headquartered in Seattle, to provide the top technology talent necessary to further expand the reach of the DevHub platform for small businesses.

"The DevHub ecosystem is growing at a tremendous rate as we've forged partnerships with more than 30 key advertising solution providers across the YP Directory, National Agency, PayPerCall, and Digital Marketing sectors," said Ed O'Keefe, EVO's CEO. "With this rapid growth comes an increased demand to support and grow current and potential customers. The talented developers Code Fellows' intensive programs produce will play a critical role in helping us build and maintain the technologies that our small business customers rely on for automation, high conversion and small business profile management."

"EVO presents a terrific opportunity for our graduates as they seek the challenging, rewarding jobs they imagine when they start one of our Development Accelerators," said Kristin Smith, CEO of Code Fellows. "We're looking forward to working closely with EVO and helping them connect with some of the best and brightest developers in the Pacific Northwest."

DevHub has recently on-boarded several new channel partners that provide small businesses a sustainable solution for an ever-evolving and highly competitive local marketing landscape. Local Marketing resellers that work with the DevHub platform offer solutions that enable small businesses to scale their visibility, from websites and mobile, to Facebook and beyond.

"Working with Code Fellows allows us to tap into a source of well-rounded developers who bring not only top software and mobile programming skills, but also the fresh entrepreneurial drive that will help our partners' businesses thrive," O'Keefe said.

Smith agrees. "We work one-on-one with each developer to help place him or her in the right role. Many have a strong preference to help small/medium businesses grow their digital presence - and EVO is a perfect fit."

About DevHub

DevHub.com, is a private labeled online/mobile presence platform designed to easily integrate into their Resellers marketing offerings. Current domestic and international Marketers use the turn-key solution to rapidly build & manage responsive websites, multi-location franchise pages and mobile sites on high conversion themes that increase the value of their existing service offerings.

DevHub's proprietary Migration Tool, allows Agencies, Directories, Publishers to seamlessly move their existing client's web and mobile sites onto the DevHub platform in one simple process to gain significant production efficiencies, quality, margin, conversion and to access the other marketing tools within DevHub. The platform is integrated with Optimizely for enhanced LeadGen analytics, and with LocalMarketLaunch.com to manage Merchant's presence and online reputation on Facebook, Yelp, Bing, Google Places and Yahoo.

EVO Media is focused on supporting their client's evolving offerings through their Professional Services team and partnering with other companies in the Digital Marketing ecosystem.

About CodeFellows

Code Fellows is a Seattle-based digital trade school that guarantees high-paying job offers after successful completion of its Development Accelerators. Their staff, students, and alumni are passionate about helping individuals, communities, and organizations thrive by providing world-class technical education, career coaching, and job placement services. To learn more about Code Fellows, visit www.codefellows.org.

How did Groupon do it!?!

October 19, 2014 By DevHub - 0 Comments

They built 7 million Merchant websites overnight .... well, over-months.

Groupon announced Wednesday that they are now live with their new consumer facing Offers Site. Essentially creating a Groupon site that is powered by 7 million brand new freshly built, personalized, Merchant branded one-page websites. Bravo!

"But why didn't they build Pages for the balance of the 23 million Merchants they have content for in their databases?"

"Because it’s really hard to do. And they probably put years into building an internal proprietary system to stuff the Merchant content from their databases right into these Pages."

Basically the new Groupon Offers site is a copy of YELP’s site. Good move or not, it is still a monumental accomplishment to build 7million+ one page websites, with branding, content and copy specific to each individual Merchant. At initial glance, it looks like the the Pages include photos, tag-lines, hours of operation, maps/direction, logos and of course offers on each Merchant’s page. As well as options for conversion widgets like BookNow, Schedule, Click-to-Call, etc. And the Pages are of responsive design, so they show optimized content for each screen type (online, tablet, mobile, Apps, etc.)

We don’t have a specific view into how they did this at scale, but do know that there is at least one proven tech platform that will do the same for any Publisher that has access to Merchant content. These platforms pull the content directly off the web or out of a Publishers Database, and build it straight into any permutation of high performance templates, then rendered as branded sites. Once published, the new sites are responsive, giving that Publisher’s Merchants a compelling online, mobile and social presence that can be organized on a directory site like Yelp and GroupOn have done, and/or to be let loose to run free across the web and mobile ecosystem.

With new automated site creation technology, the Groupons’ of the world, could take the same content and instantly create Video Ad Units, Display Ad Units, LeadGen pages, Multi-Location sites, and Store Locator sites. These platforms allow Merchants to claim their pages to add/correct their business information, or allow internal editors to manage the content, look, feel, and conversion tools across all Merchant sites at the same time, or individually site by site.

For anyone that wants to do their own version of what Groupon did, the technology is now there today to make it instant, seamless and of mass scale. The boost in traffic and potential leadgen/content syndication deals are also a delicious reason to get in the game.

Congrats to Groupon for accomplishing such a mass-scale play via a ton of heavy lifting.

About DevHub

Ed O’Keefe is a progressive industry veteran and CEO at DevHub, a tech platform that merges Merchant Conversion Intelligence with Automated Site Creation Technology …….www.devhub.com

EVO Partners With Local Market Launch to Bring Online Presence Management to DevHub.com

September 23, 2014 By DevHub - 0 Comments

EVO Media Group, Inc. (EVO), today announced a partnership to integrate Local Market Launch's business listings management and local presence solutions into EVO's flagship platform, DevHub.com, a private-labelled online/mobile presence platform. The integrated solution will enable EVO's agency and publisher partners to easily manage merchant online presence and reputation on Facebook, Yelp, Bing, Google Places and Yahoo.

"Today, our clients use our platform and automated site creation tools to acquire SMBs at an accelerated pace," said Mark Michael, co-founder and co-president, EVO Media Group, Inc. "Local Market Launch's business listings management and reputation product extends the value of using our high-conversion web and mobile sites, significantly lowering traditional churn rates-a win-win for all."

"We are delighted to be working with EVO to bring Local Market Launch's business listings management and local presence solutions to DevHub partners and users," said Brian Coryat, founder and CEO, Local Market Launch. "This partnership is a great example of how our technology can easily integrate with and enhance a diverse set of digital marketing solutions."

Domestic and international marketers use the turnkey DevHub solution to rapidly build and manage responsive websites, multi-location franchise pages and mobile sites on high-conversion themes that increase the value of their existing service offerings.

DevHub's proprietary migration tool allows agencies, directories and other publishers to seamlessly move their existing clients' web and mobile sites onto the DevHub platform in one simple process to gain significant production efficiencies, quality, margin, conversion, and to access the other marketing tools within DevHub.

In addition to Local Market Launch, the platform is integrated with Optimizely for enhanced lead gen analytics. 

About Local Market Launch 

Local Market Launch delivers business listings management and local presence solutions for national brands, multi-location businesses, franchises, and local SMBs through a growing network of channel partners, including directory publishers, newspaper publishers, broadcast media companies, digital media agencies and certified marketing representatives (CMRs). Learn more at www.localmarketlaunch.com.

About EVO Media

Founded in 2007, the EVO Media Group, Inc. (EVO) is a profitable venture-backed company, headquartered in Seattle, Washington. The founders have multiple successful exits to their name and the company's list of growing clients includes enterprise-level companies across Yellow Pages/directory, national agency, pay-per-call, and digital marketing sectors. EVO supports its clients' evolving offerings through a dedicated professional services team and by partnering with other digital marketing solution providers that enhance its solution set. Learn more at www.evomediagroup.com.

DevHub Beta Invite

February 14, 2014 By DevHub - 0 Comments

We’ve been busy over here at DevHub, and are excited to let you know about some of the new features that we’ll be rolling out soon. We’re still working hard to get everything ready for our official launch, but wanted to personally invite a select few of our valued users to participate in our pre-release beta program.

If you’re interested in gaining early access to the new and improved DevHub,
SIGN UP HERE.

Here are a few things you can look forward to on our new and improved platform:

Effortlessly create a mobile specific website along side your desktop website. DevHub will now offer you the tools to build a mobile version of your website to optimize your visitors experience no matter where they visit you online.

Claim your business profile on all of today’s most popular social media and directory platforms. From our centralized dashboard, you’ll will be able manage all your profiles in a snap. Did you relocate to a new address, or have new hours of operation? Update your information once, and DevHub will make sure all your online profiles reflect the change.

Reputation management. When someone leaves feedback on any of your social media profiles, you’ll be alerted right from the admin panel on DevHub. This allows you to better engage your visitors, and thank them for the positive feedback (or help resolve any problems they may have experienced).

Access to powerful analytics and reporting so you can keep track of your website’s performance.

These new features are going to save you a lot of time and effort managing your online presence! Think of it as a way to future proof your online presence.

Have questions? Email us at support@devhub.com, or connect with us on Facebook and Twitter. We’d love to hear from you.

We know you’ll enjoy the upgraded DevHub, the right way to do local!

Sign up for the Beta

- The DevHub Team