Rev-Share on DevHub
May 10, 2010The DevHub rev share depends on the monetization channel, which
reflects the current upline agreements DevHub has negotiated with
each provider. Providers of ads and revenue streams require that we
keep the terms of our agreements with them private. This is true of
virtually all revshare networks by the way, except perhaps very
simplistic ones that don't pay much attention to efficiency and
"take what they are offered" rather than negotiate better terms for
their publishers like we do.
In fact, we work much harder than that. We can negotiate better
terms because we have proprietary systems in place to measure
traffic quality and manage traffic according to quality. We show
traffic quality reports to vendors, and have been told we maintain
some of the highest quality scores for network-wide traffic in the
industry. The more quality traffic you can bring to the DevHub
network, the more you can earn via revshare. It's that simple.
there is no one number for revshare across all channels, and there
can't be such a number. Plus, we are bringing you even more
transparency on this issue with the new DevHub dashboards and the
new DevTrends blog. The more actionable information you have, the
more you can improve quality and increase traffic, which leads to
higher rev shares for revenues streams we can manage that way, and
higher earnings for you via rev share.
We know that quality comes from you, our partner in publishing.
That's why we rev share so high for quality traffic, and that's why
we try and encourage each of you to build quality sites. Our new
dashboard system includes actionable feedback about quality (or
more specifically, higher earnings and revshares) direct to you
right at the point of content creation-- in the DevHub editor.
That's win win for all of us. Produce quality content, draw quality
traffic, and we use it to negotiate higher rev shares which we
share with you on a quality and volume basis.
Please keep in mind that any rev share system that tells you they
pay a specific % of earnings as revshare is not sharing full
information with you. What is that a percentage of? It can't be
gross earnings, as their own costs vary considerably over time and
with market fluctuations. Some providers only pay out on aggregated
traffic, so how do they decide how much to give you compared to
another publisher on their network? Since it is really a rev share
of an undisclosed net earnings, and they don't disclose the share
they took before sharing the rest with you, it's really not
transparent at all. We don't want to play those games.
Rest assured we pay our revshare based on quality and volume,
according to the best negotiations we can obtain by showing off the
strongest high-quality traffic network we all create and manage. If
you wonder about rev share percentages, we think that signals your
interest in earning more money more efficiently. We know that the
best thing you can do is increase the quality of your sites and
site traffic, which will earn higher rev shares and higher
earnings.
So don't compare DevHub against mythical marketing numbers of
so-called revenue share. Go for performance. Create quality content
on quality web sites, and watch your earnings increase as we
continue to deliver the highest earnings (and rev share) we can
negotiate across the many monetization channels we offer in the
editor. And don't forget to share!
If you discover something that works (increases quality, increases
traffic) let us know and we'll share it across the network! It's
win-win... the higher our network quality, the more we earn and
revenue share!